Currently Production Manager at the Hammersmith Apollo, Alice James has had a varied career spanning Stage Management, Tour Management and Technical Production across venues and festivals worldwide.

Having also worked as a freelance events professional for over a decade, she has covered a variety of different roles on Reading, Download, Lovebox / Citadel, Wilderness, The Great Escape, Britain’s Got Talent, The Mercury Music Prize and SXSW, and at venues including the Royal Albert Hall, Wembley Arena, and The O2 Forum.

From 2014- 2019 she worked as the Festival Director for London based new music festival Bushstock, which has played host to the likes of Bears Den, The Staves, Bastille, Nick Mulvey and George Ezra, and welcomed over 2000 music fans to West London each year.

Since 2017 she has lectured on event management, crowd psychology, technical production, and operations and logistics at BIMM London, and developed new courses and workshops for The British Council, and BIMM Group.

Alice is currently responsible for production on around 250 shows a year.